Introducing Ome

Ome

We are delighted to announce the launch of our brand, Ome, ahead of releasing our Deposit Replacement Membership in early 2020.

We are here to make renting better, for everyone. We appreciate that in the last few years the rental market has introduced many hurdles for tenants, landlords and agents alike. We want to help you navigate the tricky aspects of renting a property by re-imagining how renting works, pioneering the new standards you expect and by being truly transparent. Together we can build the future of renting.

Starting with our Deposit Replacement Membership in early 2020 we will offer the industry genuine choice, which can only help our aim of improving the market. We don’t think all of the providers of deposit alternatives operate on a level playing field and therefore we want to be the flag bearer for all the tenants, landlords and agents that expect the highest of standards. As we approach our product launch early next year we’ll be able to show off what makes our product the best there is!

We are the newest member of the Hamilton Fraser family. The Hamilton Fraser heritage gives us the knowledge gained from more than 20 years of experience serving over 15,000 letting agents, 200,000 landlords and 2 million tenants across brands such as mydeposits, Property Redress Scheme and Client Money Protect – to name just a few.

Nobody understands the complexities of deposit protection and the wider renting experiences the way we do.

 

Co-founder of Ome, Matthew Hooker, commented:

“Ome is about offering choice and transparency within the market rather than completely rewriting the tenancy deposit rulebook and I think Ome’s Deposit Replacement Membership will be the “go-to” option for many renters and will complement the traditional deposit schemes in today’s rental market.

Hamilton Fraser provides such a wealth of resources at our fingertips and has a rich history of expanding and improving its consumer offering. As a result, we are in a strong position to offer the best deposit replacement product available today in Ome, whilst also driving positive change in the UK rental sector and, like Hamilton Fraser, we will continue to raise industry standards.”

 

Group CEO of Hamilton Fraser, Eddie Hooker, commented:

“Hamilton Fraser is one of the country’s leading specialists in landlord and tenants’ services and products and is well known as an expert in the sector. Therefore the launch of Ome is complemented by the huge resource and credibility that the family group provides. When you think about it, a deposit alternative product is a very natural expansion for us because we know the space so very well and we’ve been asked by our many landlord and agent clients to provide one. So we have.

Hamilton Fraser’s business ethos is to offer products that protect businesses and consumers, to provide market-leading customer service and to educate the market where we can. With this mission to raise standards in the private rental sector, the next natural step was to challenge the new crop of deposit products and demonstrate ourselves the standards that should be expected within the sector.”

 

You can read more about our launch in an extended opinion piece by the Hamilton Fraser Group CEO, Eddie Hooker here!